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Extra resources for Adweek (23 May 2016)
Despite such initiatives and Menezes’ promise to “deliver improved, sustained performance,” analysts believe the glass will remain half empty for some time, with no dramatic upturn for at least another year. 8 billion to acquire DreamWorks Animation, giving Comcast-owned NBCUniversal an impressive weapon to compete against Disney and other Hollywood studios in the all-important kids and family market. Those moves follow an impressive run for the unit, which has helped double cash ﬂow at the parent company since its acquisition was announced half a dozen years ago.
We’re proud to share the ride. , Inc. Congratulations to the power behind the greatest year in entertainment history! Thrilled to celebrate with you, Steve. Your friends at T H E P O W E R L I ST 44 SUSAN WOJCICKI W O J C I C K I : N O R M A N J E A N R O Y/ T R U N K A R C H I V E YouTube After changing the face of video programming, YouTube under Wojcicki now is challenging the TV networks for ad dollars. ADWEEK | MAY 23, 2016 37 T H E P O W E R L I ST achieved broadbased growth across both developed and developing markets,” Kapoor said in February as he reported laudable gains in proﬁt and revenue for 2015.
Make it fun to work in your agency. When people aren’t having any fun, they don’t produce good advertising. Kill grimness with laughter. Encourage exuberance. Get rid of sad dogs who spread gloom. What kind of paragons are the men and women who run successful agencies? My observation has been that they are enthusiasts. They are intellectually honest. They have the guts to face tough decisions. They are resilient in adversity. Most of them are natural charmers. They are not bullies. They encourage communications upwards, and are good listeners.