Review: The all-new Adweek gains information and knowledge for advertising and marketing, media and advertisements execs that you simply can’t locate at any place else. every one factor comprises profiles and interviews with most sensible newsmakers, opinions of scorching advert campaigns, the newest developments in print, electronic and ads and lots more and plenty more.
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Last fall, Gatorade hired Zero Code to create computer-generated imagery and a 360-degree video for a sponsored experience that enabled baseball fans to feel what it’s like to step into the shoes of Washington Nationals star Bryce Harper. “What’s been great working with Dario in particular is he has expertise, obviously, when it comes to the technology and the capacities of technology,” says Kenny Mitchell, Gatorade’s senior director of consumer engagement. ” Those who already have worked with Raciti say he is careful to only pursue VR projects that make sense for a brand’s goals—rather than pushing VR for technology’s sake.
INVENT. IGNITE. Join the other Project Isaac Award winners — inventors driving the future of marketing, advertising and media. Go for the gold. Enter today. Deputy Creative Director, Innovations DDB RUSSIA Per tive ON THE ORIGINS OF BR ANDS AND THE PEOPLE WHO BUILD THEM SWIPE 53 // PORTRAIT 55 // SPACES 56 // INFO DIET 57 // LOOK BACK 58 THE LABEL THE BOTTLE Kiehl’s proves its dedication to quality ingredients—which include apricot kernel oil and aloe barbadensis leaf juice—by laying them all out in the open.
Go for the gold. Enter today. Deputy Creative Director, Innovations DDB RUSSIA Per tive ON THE ORIGINS OF BR ANDS AND THE PEOPLE WHO BUILD THEM SWIPE 53 // PORTRAIT 55 // SPACES 56 // INFO DIET 57 // LOOK BACK 58 THE LABEL THE BOTTLE Kiehl’s proves its dedication to quality ingredients—which include apricot kernel oil and aloe barbadensis leaf juice—by laying them all out in the open. Inventor Aaron Morse cared about ingredients, not packaging. Kiehl’s could afford a slicker bottle but keeps the original.