By Derek L. Hansen, Ben Shneiderman and Marc A. Smith (Auth.)

Businesses, marketers, members, and govt businesses alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It presents speedy graphical illustration of relationships of advanced networked information. however it is going additional than different SNA instruments -- NodeXL used to be constructed by means of a multidisciplinary workforce of specialists that assemble info stories, desktop technological know-how, sociology, human-computer interplay, and over two decades of visible analytic conception and data visualization right into a easy instrument somebody can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their program within the genuine world.

In Analyzing Social Media Networks with NodeXL, contributors of the NodeXL improvement workforce as much as supply readers with an intensive and sensible consultant for utilizing the software whereas additionally explaining the improvement at the back of every one function. mixing the theoretical with the sensible, this booklet applies particular SNA directions on to NodeXL, however the idea at the back of the implementation will be utilized to any SNA.

To research extra approximately reading Social Media Networks and NodeXL, stopover at the companion site at www.mkp.com/nodexl

*Walks you thru NodeXL, whereas explaining the speculation and improvement at the back of each one step, delivering takeaways that may observe to any SNA

*Demonstrates how visible analytics study could be utilized to SNA instruments for the mass industry

*Includes case reviews from researchers who use NodeXL on renowned networks like e mail, fb, Twitter, and wikis

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Williams, Wikinomics: How Mass Collaboration Changes Everything, Portfolio, Penguin Books, London, UK, 2007. [17] T. Kalil, Leveraging cyberspace, IEEE Commun. Mag. 34 (7) (1996) 82–86. [18] B. Noveck, Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful, Brookings Institution Press, Washington, DC, 2009. [19] K. Ling, G. Beenen, P. Ludford, X. Wang, K. Chang, X. , Using social psychology to motivate contributions to online 29 communities, J.

These sites can be open to anyone to join or closed so that only invited members can join. In addition, a host of other online communities incorporate the core social networking features such as profile pages, while integrating them with community content. For example, Ravelry, a community of knitters, shows users current yarn stashes, favorite plans, and completed knitting projects. In Chapter 9 we explore Ravelry. 8 Online Markets and Production Many social media sites facilitate the creation, evaluation, and exchange of goods and services.

However, networks can include different types of vertices creating multimodal networks. For example, a network may connect users to discussion forums and blog posts they have commended on. Each vertex on the graph would represent a user, a forum, or a blog post, which could be visually distinguished by different colors or shapes. The SeriousEats Network discussed in Chapter 6 is an example. The rich sets of intersecting networks that form in social media environments include connections between people, photos, videos, messages, documents, groups, organizations, locations, and services.

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